The pandemic is creating a reckoning for jeans

denim jeans hudson womensJoey Hadden/Business Insider

  • When it comes to staying at home, athleisure is king.
  • Jeans sales are seeing sharp declines along with the rest of the apparel market, according to The NPD Group's Maria Rugolo. 
  • But, it's still unlikely that jeans will go away altogether.
  • Visit Business Insider's homepage for more stories.

As many continue to stay home amid the coronavirus pandemic, jeans are probably not their first choice for a day's outfit. 

Many people are opting for clothing that's both functional and comfortable — maybe a blazer or blouse on top and pajama pants or leggings on bottom — so that they can both look presentable on work video calls and be comfortable while at home. 

See the rest of the story at Business Insider

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