7 traits that every investor looks for in an aspiring entrepreneur

  • Marty Zwilling is a startup angel investor and the CEO of Startup Professionals, a business that supports small business owners and founders.
  • He explains it takes a lot more than a good idea for an aspiring entrepreneur to successfully land investors, even if they think they have the best idea in the world.
  • If you don't have a lot of business experience, highlight what leadership and management experience you do have, whether from school projects or having a job.
  • Also, be sure to demonstrate your listening skills. Show a potential investor that you want to learn from them, instead of acting like you already know everything about your product, service, or industry.
  • Visit Business Insider's homepage for more stories.

As an angel investor in startups, I'm a believer that smart investors invest more in you as the entrepreneur than the next billion-dollar solution you are pitching. Yet I find that most of you find it hard to make the case that you can be the next Elon Musk or Bill Gates. I'm not looking for words, but examples of how your habits and attributes have produced results, even before your startup.

In my experience, building a business is more about getting results than having the right dream or the right technical skills. I want to see and hear that determination, never-give-up attitude, and focus that separate the exceptional entrepreneurs from the other 90% that ultimately fail or give up in the face of the big challenges that face every new business.

See the rest of the story at Business Insider

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