Amazon has started free grocery deliveries to some Prime members in the UK. The boss of British grocer Waitrose called it a 'nuclear' option in the battle for online shopping supremacy.

5:24 AM

amazon freshREUTERS/Jonathan Alcorn

  • Amazon has rolled out free grocery deliveries to UK Prime members through Amazon Fresh. 
  • Amazon Fresh is available in London and the south-east, but the service is expected to roll out nationwide by Christmas. 
  • The service previously required a fee on top of Prime membership. Now, customers will not be charged delivery for grocery orders over £40 if they book a two-hour slot. 
  • James Bailey, the new boss of British grocer Waitrose, told The Times that Amazon had pressed the "nuclear button" in the war for online shopping supremacy.
  • Visit Business Insider's homepage for more stories.

Amazon has announced free grocery deliveries for some Prime members in the UK through Amazon Fresh, in a move likened by the boss of grocer Waitrose to pressing the "nuclear button" in the war for online shopping supremacy.

Prime members in more than 300 postcodes in and around London can now book free deliveries on orders over £40 ($51), Amazon said on Tuesday. It said it will expand Amazon Fresh to more UK cities by the end of the year. For a one-hour slot, Prime members will have to pay £3.99 ($5.18). 

See the rest of the story at Business Insider

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