B2Bs are figuring out how to stay in business, operate, and recover in a COVID-19 world

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Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts.

The rippling impact differs greatly by sector. Two-thirds of B2Bs from the tourism and hospitality category said they saw substantial disturbance to their business. Other hard-hit B2B segments include personal services (60%), education (52%), wholesale (46%) and manufacturing (46%). The B2B sectors experiencing minimal impact, albeit compared with others, were tech and telecom (21%), financial services (28%) and energy and utilities (29%).

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