8 TV & video marketing trends you should know before advertising in 2020

• This is a preview of the new 2020 TV and Video Trends market research report from our partners at eMarketer.
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This year, several streaming services will enter an already crowded market, at a time when the traditional TV industry is trying to limit its losses.

eMarketer

In other words, the TV and digital video landscape will be noisy, and understanding the video viewing trends for cable TV, connected TV, over-the-top, social media video platforms, and programmatic ads is crucial for marketers deciding where to invest their video marketing efforts.

See the rest of the story at Business Insider

See Also:

• Here's how job seekers are using TikTok to get hired during COVID-19
• Social platforms will face challenges with politicians taking to digital as campaign trails are blocked due to the pandemic
• TikTok is testing a new call-to-action ad option for influencer posts

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