Google's trending 'near me' searches of 2020 show exactly how life changed in the US
- Google released the top trending US searches of 2020.
- These queries had the most sustained traffic compared to 2019.
- People searched for protests, voting locations, and COVID-19 testing sites.
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Each year, Google shares a look at what people searched for over the year. They usually give a peek back at what people were thinking about and cared about in the preceding year.
The searches are broken down into several categories, and none better tells the story of 2020 than the "near me" trending stories. The trending searches are the queries that had the most sustained traffic over 2019. At a glance, they show that people were concerned with voting, stocking up on essential supplies during lockdowns, and maintaining some sense of normalcy with salons and theaters.
Here's what people looked for in this unusual year.
Finding a Covid-19 test has been difficult throughout the pandemic. In October, 22 states told the Government Accountability Office that they expected rapid test shortages in the next two months.
2. "Early voting near me"The 2020 election set a record for early voting, with about 101 million ballots cast before election day.
3. "Fires near me"California had the biggest wildfire season on record in 2020, and they turned skies an apocalyptic orange color.
4. "Voting near me"With early voting, voting by mail, and the usual polls on election day, 2020 had the highest voter turnout in US election history.
5. "Protests near me"Protests erupted across the US and the world following the death of George Floyd after Minneapolis police office Derek Chauvin kneeled on his neck for nearly nine minutes.
6. "Toilet paper near me"Buyers stocked up for lockdowns in the spring, leading to a huge run on toilet paper. Between March and May, toilet paper sales were up 71% year over year as it became the most purchased item in US grocery stores.
7. "Nail salons open near me"Nail salon openings have been contentious since California Governor Gavin Newsom said the first case of community spread in the state occurred in a salon, while owners questioned the claim. Some states have allowed nail salons to open while in others they remain closed.
8. "Ballot drop box near me"The third voting-related entry shows that being able to safely vote was on people's minds.
9. "Black owned restaurants near me"People looked for Black-owned restaurants to support as data showed that Black-owned small businesses were nearly twice as likely to close during the pandemic.
10. "Drive in movie theater near me"Movie theaters were hit hard across the country, and Regal closed all of its 500 locations indefinitely, while drive in theaters saw a resurgence and Walmart turned some of its parking lots into theaters.
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