THE BUY BUTTON REPORT: The introduction of SRC will turn the online retail payments industry on its head — here's how payments players can win in the new checkout landscape

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Payments firms have introduced buy buttons to streamline the online checkout process, but so many have done so that it can have the opposite effect.

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This led companies to introduce buy buttons so consumers could skip the cumbersome, labor-intensive steps required to input contact and payment information online, and to allow them to shop online more freely.

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