Goldman Sachs is rebranding an event that included 'storm the hill' T-shirts after Trump supporters violently stormed Capitol Hill

A woman kicks over a "Help Still Wanted" sign on the east front lawn of the US Capitol on January 05, 2021 in Washington, DC. Goldman Sachs filled the lawn with 10,000 "Help Still Wanted" signs to call attention to small businesses in need of further government assistance.

Tasos Katopodis/Getty Images

• Following Wednesday's violence on Capitol Hill, Goldman Sachs asked small-business owners not to wear "Storm the Hill" T-shirts it had mailed them for an unrelated event, The Wall Street Journal reported Thursday.
• Goldman is sponsoring a virtual event, planned for January 13, to encourage small-business owners to pressure lawmakers to pass additional COVID-19 relief for businesses.
• But the bank rebranded the event after pro-Trump rioters literally stormed the hill on Wednesday following encouragement by the president, temporarily seizing the US Capitol building and forcing lawmakers to evacuate.
• Goldman has lobbied for relief measures for business owners including rent and child care, tax breaks on emergency loans, and legal immunity if their workers get sick.
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Goldman Sachs has called on thousands of small-business owners to virtually take to the US Capitol to demand more economic relief during the pandemic.

But the bank was forced to abandon the rallying cry it had chosen - "Storm the Hill" - after violent pro-Trump rioters literally stormed Capitol Hill in Washington, DC, on Wednesday to protest the presidential election results, The Wall Street Journal reported Thursday.

The virtual event is part of the Goldman-sponsored 10,000 Small Business Voices initiative, through which the bank is encouraging business owners to lobby Congress for a handful of COVID-19 relief programs aimed specifically at the business community.

Goldman had mailed out swag to participants, including t-shirts with the slogan "Storm the Hill," but the bank determined that the optics of that phrasing would in poor taste and told participants not to wear them during the January 13 event, the Journal reported.

"We chose the slogan to represent our enthusiasm to take part in a democratic process to advocate for small business," the bank wrote to participants, according to the Journal, adding: "If you have other 10,000 Small Businesses apparel, we would encourage you to wear it."

Goldman CEO David Solomon has denounced Wednesday's violence.

"For years, our democracy has built a reservoir of goodwill around the world that brings important benefits for our citizens," Solomon told CNBC in a statement, adding: "Recently, we have squandered that goodwill at a rapid pace, and today's attack on the U.S. Capitol does further damage. It's time for all Americans to come together and move forward with a peaceful transition of power."

Goldman, through the upcoming event - which it has since renamed "Virtual Capitol Hill Day" - and elsewhere, has lobbied for a variety of economic stimulus programs aimed at business owners, ranging from lower health care costs to tax breaks on loans to legal immunity if employees contract the virus after being asked to return to work.

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