The Macy's Thanksgiving Day Parade is turning 100. Photos show how the tradition has evolved since 1924.

Pokémon characters Pikachu and Eevee were featured in the 2023 parade.
Pokémon characters Pikachu and Eevee.
  • The Macy's Thanksgiving Day Parade was first held on November 27, 1924.
  • It's been a hallmark of the holiday season since then, featuring celebrities and character balloons.
  • This year's parade airs on Thursday, November 28 at 8:30 a.m. ET on NBC.

On Thursday, November 28, Macy's will kick off its 98th Thanksgiving Day Parade.

But what's extra special about this year's parade is that it's also the 100-year anniversary of the first Macy's parade — then called the Macy's Christmas Parade — which was held on November 27, 1924. (The company skipped the event from 1942-1944 because of World War II.)

Since then, the parade has grown into a spectacle of giant helium balloons, extravagent floats, marching bands, Broadway performances, celebrity appearances, and more.

"Every single year, we really try to deliver the best in entertainment," Kathleen Wright, director of production operations for Macy's studios, told the "Today" show on Monday.

So, as more than 5,000 volunteers, 32 balloons, and 22 floats prepare to grace the streets of New York City, here's a look back at Macy's first parade and how the tradition has evolved over the last 100 years.

1924: Macy's held its first parade on November 27, 1924; it was called the Macy's Christmas Parade.
The first Santa Claus float featured in the Macy's Christmas Parade in 1924.
Even Macy's first Christmas Parade featured a Santa Claus float.

The first parade featured live animals from the Central Park Zoo.

1927: Live animals were replaced with the now classic helium balloons.
Happy Dragon was the second balloon featured in the 1927 parade.
Happy Dragon was the second balloon featured in the 1927 parade.

Happy Dragon (pictured above) and Felix the Cat were two balloons on display that year.

1930s: Walt Disney helped design the first Mickey Mouse balloon.
A Mickey Mouse balloon in the Macy's Thanksgiving Day parade in 1934.
A Mickey Mouse balloon was featured in 1934.

The balloon handlers were also dressed as Mickey Mouse.

1940s: The parade was canceled from 1942 to 1944 due to rubber and helium shortages during World War II, but it was back on for the rest of the '40s.
An Uncle Sam balloon in the Macy's Thanksgiving Day parade in the 1940s
An Uncle Sam balloon was included in a parade during the 1940s.

An Uncle Sam balloon graced the streets of New York City in the 1940s.

1950s: The Radio City Rockettes have been perfectly aligned since their first performance at the parade in 1957.
The Radio City Rockettes perform at the Macy's Thanksgiving Day Parade in 1958.
The Radio City Rockettes performed at the Macy's Thanksgiving Day Parade in 1958.

The Rockettes were founded in 1925.

1960s: Miss Teenage America 1961 Diane Lynn Cox rode a float in the parade.
Miss Teenage America at the Macy's Thanksgiving Day Parade in the 1960s.
Miss Teenage America Diane Lynn Cox waved to the crowd.

She was accompanied by her "Prince Charming," actor Troy Donahue.

1968: Snoopy, the beloved beagle from the "Peanuts" comics, made his balloon debut.
The "Peanuts" character Snoopy was debuted as a balloon for the first time in 1968 as "Flying Ace Snoopy."
The "Peanuts" character Snoopy had its balloon debut in 1968.

The balloon was named "Flying Ace Snoopy."

According to Macy's, Snoopy is the "longest-running character balloon" in the parade's history.

1970s: Kermit the Frog made his debut in 1977.
A Kermit the Frog balloon in the Macy's Thanksgiving Day Parade in 1977.
Kermit the Frog's balloon debuted in 1977.

The balloon handlers were also dressed as Kermit, with green outfits and yellow collars.

1980: The Sesame Street float followed a marching band.
A Sesame Street float in the Macy's Thanksgiving Day Parade in 1980.
A Sesame Street float was featured in the parade in 1980.

Sesame Street began airing in 1969.

1982: Woody Woodpecker flew high above Macy's.
A Woody Woodpecker balloon in the Macy's Thanksgiving Day Parade in 1982.
A Woody Woodpecker balloon flew in 1982.

The Woody Woodpecker show aired between 1940 and 1972.

1984: Raggedy Ann waved to onlookers.
A Raggedy Anne balloon in the Macy's Thanskgiving Day Parade in 1984.
1984's parade included a Raggedy Anne balloon.

Raggedy Ann was a character created by author and artist Johnny Gruelle in 1915.

1985: The Betty Boop balloon was 67 feet tall.
A Betty Boop balloon in the Macy's Thanksgiving Day Parade in 1985.
In 1985, a Betty Boop balloon was paraded through the city.

The ballon also held over 15,000 cubic feet of helium.

1986: Olive Oyl and Swee'Pea were preceded by a group of clowns.
An Olive Oyl and Swee'Pea balloon in the Macy's Thanksgiving Day Parade in 1986.
An Olive Oyl and Swee'Pea balloon was featured in 1986.

Olive Oyl and Swee'Pea were characters from "Popeye."

1988: The Pink Panther was on the case.
A Pink Panther balloon in the Macy's Thanksgiving Day Parade in 1988.
A Pink Panther balloon in the 1986 parade.

The first Pink Panther film was created in 1963.

1989: A Ronald McDonald-shaped balloon carried balloons of its own.
A Ronald McDonald balloon in the Macy's Thanksgiving Day Parade in 1989.
Ronald McDonald made an appearance in 1989.

An estimated 1.8 million people attended the chilly parade.

1990: Clifford the Big Red Dog lived up to his name.
A Clifford the Big Red Dog balloon at the Macy's Thanksgiving Day Parade in 1990.
Clifford the Big Red Dog was included in 1990.

The first "Clifford" story was published in 1963 by Norman Bridwell.

1991: Spider-Man made his first appearance at the parade.
A Spider-Man balloon at the Macy's Thanksgiving Day Parade in 1991.
Spider-Man made his first Macy's parade appearance in 1991.

It was fitting for a Spider-Man balloon to fly over New York City, just as the character does in the comics and movies.

1992: Bart Simpson cruised through town on his skateboard.
A Bart Simpson balloon in the Macy's Thanksgiving Day Parade in 1992.
Bart Simpson in 1992.

"The Simpsons" remains the longest-running scripted sitcom in television history.

1993: Members of America Sings!, a performing arts nonprofit organization for young amateur singers, belted out American classics.
A crowd of singers and an American flag at the Macy's Thanksgiving Day Parade in 1993.
America Sings! performed in 1993.

The singers wore red sweaters with white scarves as they waved American flags.

1994: The Cat in the Hat premiered as a new balloon in Times Square.
The Cat in the Hat balloon at the Macy's Thanksgiving Day Parade in 1994.
The Cat in the Hat balloon debuted in 1994.

A billboard for the Tony Award-winning musical "Kiss of the Spider Woman" can be seen in the background.

1995: Beethoven was big. Like, really big.
A Beethoven balloon at the Macy's Thanksgiving Day Parade in 1995.
Beethoven the dog in 1995.

There are eight "Beethoven" movies in total.

1996: Betty Boop reappeared.
A Betty Boop balloon at the Macy's Thanksgiving Day Parade in 1996.
Betty Boop's 1985 balloon made an appearance.

She was sitting on a crescent moon again.

1997: Winds gusting up to 43 miles per hour caused many of the 17 balloons in the parade to rip and deflate.
A Pink Panther balloon fell to the ground at the 1997 Macy's Thanksgiving Day Parade.
A Pink Panther balloon deflated in 1997.

One of the balloons blew into a lamppost, knocking it into the crowd and injuring two people, The New York Times reported in 1997.

1998: "Rugrats" were all the rage.
"Rugrats" balloons in the 1998 Macy's Thanksgiving Day Parade.
A "Rugrats" balloon was featured in 1998.

"Rugrats" characters Chuckie and Tommy rode their dog Spike in the 1998 parade.

1999: Before "Googling" became a verb, internet search engine Ask Jeeves was the way to go.
An Ask Jeeves float in the 1999 Macy's Thanksgiving Day Parade.
Miss America winner Heather French rode the Ask Jeeves float in 1999.

The Ask Jeeves float was accompanied by Miss America winner Heather French.

2000: A marching band led the way for Arthur.
A marching band preceded an Arthur balloon during the Macy's Thanksgiving Day Parade in 2000.
Arthur was led by a marching band in 2000.

The animated children's series "Arthur" aired from 1996 to 2022.

2001: The trauma of the 9/11 terrorist attacks on the World Trade Center was still raw.
Firefighters in Macy's Thanksgiving Day Parade in 2001.
Macy's continued with the parade in 2001.

Members of the New York City fire department carried an American flag.

2002: Justin Guarini, the runner-up on season one of "American Idol," crooned a Christmas song.
Justin Guarini of "American Idol" sings at the Macy's Thanksgiving Day Parade in 2002.
Justin Guarini of "American Idol" in 2002.

Guarini placed second to Kelly Clarkson on the show's first season.

The "100 Christmases" sign behind him was a nod to the age of Macy's iconic storefront in Herald Square, which opened in 1902.

2003: Simple Plan rocked out on the M&M float.
Simple Plan posed on an M&M float during the Macy's Thanksgiving Day Parade in 2003.
Simple Plan performed at the parade in 2003.

The band released the singles "Addicted" and "Perfect" in 2003.

2004: A news ticker shared stories about "Desperate Housewives" and the war in Iraq.
Performers on stilts and unicycles at Macy's Thanksgiving Day Parade in 2004.
People performed on stilts and unicycles at the 2004 parade.

Performers followed the parade route on stilts and unicycles.

2005: Charlie Brown was part of the fun.
A Charlie Brown balloon was featured in the 2005 Macy's Thanksgiving Day Parade.
Charlie Brown chased his football in 2005.

The "Peanuts" character chased after his football.

2006: It rained on this parade. Poor Big Bird.
The Big Bird balloon sank to the ground at the Macy's Thanksgiving Day Parade in 2006.
The parade continued as usual despite the rain.

The Big Bird balloon sank to the ground due to inclement weather.

2007: Shrek floated above the city in all of his glory.
A Shrek balloon in the Macy's Thanksgiving Day Parade in 2007.
Shrek was featured in the 2007 parade.

The third "Shrek" movie, "Shrek the Third," came out in 2007.

2008: Miley Cyrus was at the height of her Disney stardom.
Miley Cyrus waved from a "Bolt" float at the Macy's Thanksgiving Day Parade in 2008.
Miley Cyrus waved and performed on a float for the movie "Bolt."

Cyrus appeared on a float for the 2008 animated Disney movie "Bolt," in which she was the voice of Penny. 

2009: Keke Palmer blew a kiss to adoring fans.
Keke Palmer blew a kiss to the crowd at the Macy's Thanksgiving Day Parade in 2009.
Keke Palmer blew a kiss to the crowd in 2009.

Palmer sang her song "Top of the World" on a Build-A-Bear float. At the time, she was the star of Nickelodeon's "True Jackson, VP."

2010: Miranda Cosgrove rode with the Minions from "Despicable Me."
Miranda Cosgrove at the Macy's Thanksgiving Day Parade in 2010.
Cosgrove and the Minions rode on a float with a model of the Statue of Liberty.

Cosgrove voices Margo in the "Despicable Me" franchise.

2011: Members of the NYPD marched through Times Square.
NYPD officers march in the Macy's Thanksgiving Day Parade in 2011.
NYPD officers in the 2011 parade.

Spider-Man followed closely in the background.

2012: US Olympic gymnasts Kyla Ross, Aly Raisman, Jordyn Wieber, McKayla Maroney, and Gabby Douglas of the "Fierce Five" sported their gold medals from the London Olympics.
The Fierce Five (Kyla Ross, Aly Raisman, Jordyn Wieber, McKayla Maroney, and Gabby Douglas) at the Macy's Thanksgiving Day Parade in 2012.
The Fierce Five attended the parade in 2012.

The Fierce Five led Team USA to gold in the team all-around for the first time in more than a decade.

2013: Despite the cold and concerns about the wind, the parade continued as planned.
Performers huddled for warmth at the Macy's Thanksgiving Day Parade in 2013.
It was a cold November.

The National Weather Service reported that the high in Central Park that day was 35 degrees. Despite cold temperatures, the New York Daily News reported that 3.5 million people attended the event.

2014: Spider-Man flew past Macy's.
A Spider-Man balloon at the Macy's Thanksgiving Day Parade in 2014.
A Spider-Man balloon flew through the sky in 2014.

In "The Amazing Spider-Man 2," which was released in 2014, the titular character was played by Andrew Garfield.

2015: A record number of police officers patrolled the parade in the wake of terrorist attacks in Paris.
A Pikachu balloon at the Macy's Thanksgiving Day Parade in 2015 is in the background, while NYPD officers stand in the foreground.
Pikachu floated through Midtown as officers stood by in 2015.

For the first time, the parade featured 200 officers from the NYPD Counterterrorism Bureau's Critical Response Command, The New York Times reported.

2016: Macy's celebrated its 90th Thanksgiving Day Parade.
A marching band at Macy's Thanksgiving Day Parade in 2016. Their drums read, "Macy's 90 Thanksgiving Day Parade."
A marching band assembled in the parade in 2016.

Marching band drums marked Macy's 90th parade.

2017: The red Power Ranger balloon flew down the streets of New York.
A red Power Ranger balloon at the Macy's Thanksgiving Day Parade in 2017.
Saban's Mighty Morphin Power Ranger balloon in 2017.

The balloon handlers wore matching red outfits.

2018: SpongeBob SquarePants flew down the street sporting a Santa hat.
A Spongebob Squarepants balloon was included in the Macy's Thanksgiving Day Parade in 2018. The balloon's handlers wore matching Spongebob outfits.
A SpongeBob SquarePants balloon traveled through New York City in 2018.

Perhaps SpongeBob was paying tribute to the original "Christmas Parade."

2019: Disney's Olaf from "Frozen" made his third consecutive parade appearance after debuting in 2017.
An Olaf balloon at the Macy's Thanksgiving Day Parade in 2019.
An Olaf balloon from "Frozen" was included in 2019's celebration.

"Frozen 2" came out in 2019.

2020: Santa Claus and his elves wore face masks to the parade in an effort to prevent the spread of COVID-19.
Santa and his elves wore masks at the Macy's Thanksgiving Day Parade in 2020.
There were no crowds at the parade.

Despite there being no live crowds, the parade still featured performances from the Goo Goo Dolls, Sofia Carson, CNCO, Pentatonix, and more.

2021: Broadway's cast of "Wicked" performed "One Short Day."
The cast of "Wicked" on Broadway performing "One Short Day."
The cast of "Wicked" at the parade.

Broadway performances have been a parade staple for decades.

2022: NBC has been the parade's official broadcast partner since 1952.
Savannah Guthrie and Hoda Kotb posed while hosting the Macy's Thanksgiving Day Parade on NBC.
Savannah Guthrie and Hoda Kotb hosting the Macy's Thanksgiving Day Parade in 2022.

In 2022, NBC's Savannah Guthrie, Hoda Kotb, and Al Roker were part of the show.

2023: Pokémon character Pikachu has appeared in every parade since 2001.
Pokémon characters Pikachu and Eevee were featured in the 2023 Macy's Thanksgiving Day Parade.
Pokémon characters Pikachu and Eevee.

According to Macy's, each blade on Pikachu and Eevee's Poké Ball sleigh is about the same length as a semi-trailer truck.

2024: This year's parade will include six new balloons and seven new floats.
The Tom Turkey float at the 2023 Macy's Thanksgiving Day Parade. The Macy's star balloon follows behind as crowds of people watch and march with the parade.
The Tom Turkey float will return in 2024.

While there will be more than 10 combined new balloons and floats, Macy's still leaves room for the classics like Tom Turkey, which is "the longest running title float in the Parade," according to the brand.

Read the original article on Business Insider


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