10 Olympic athletes who are dominating TikTok this summer
Mike Coppola/Staff/Getty Images; Elsa/Staff/Getty Images; Wang He/Stringer/Getty Images
- The 2024 Summer Olympics are underway in Paris and athletes are bringing along their followers.
- US Olympic rugby player Ilona Maher has 1.7 million followers on the platform.
- Stars including Simone Biles and Erik Shoji are showing off their Olympic Village meals and outfits.
The 2024 Summer Olympics are here, and as elite athletes go for gold, they're taking fans along for the ride on TikTok.
The platform is a popular choice for sharing training schedules, daily routines, skits with teammates, and brand partnerships.
Such partnerships can play a key role in funding their Olympic lifestyles, especially in niche sports like synchronized swimming or volleyball, which don't garner the same attention as other sports like soccer or basketball.
In fact, Business Insider reported in 2021 that a global study of 500 elite athletes found that nearly 60% of them did not consider themselves financially stable.
Since sponsorships are largely dependent on an athlete's popularity and performance, TikTok and other social media platforms like Instagram and YouTube have become important, albeit necessary, ways for athletes to gain a notable following and increase their chances to collaborate with major brands like L'Oréal, Amazon, Delta, and Brooks Running.
Here are 10 elite athletes you'll likely see on your For You Page during the Olympics.
All follower counts were accurate as of July 30, 2024.
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Arguably the No. 1 Olympic TikToker is rugby player Ilona Maher, who has 1.7million followers.
Maher, 27, first went viral three years ago during the Summer Olympics in Tokyo thanks to sharing a behind-the-scenes view of the Olympic Village and its notorious "anti-sex beds."
So far, she's given her followers glimpses of the Olympic Village and her Olympic outfits. She also notably shares body positivity content. As an accomplished rugby player with World Championship and Olympic experience, Maher has been vocal about her love for her body.
NCAA.org reported that at the Team USA Media Summit in April Maher said she tries to show her audience that they don't need to sacrifice their femininity or beauty to play a physical sport like rugby.
"That's a little bit why I wear the lipstick when I play. I can tackle hard and run hard but also, you know, still feel beautiful and still bring that into it. It's not like you have to sacrifice that," she said.
Her talent and outspokenness have led to collaborations with brands such as L'Oréal, Brooks Running, Delta, and Maybelline as she promotes #beastbeautybrains.
Find her TikTok here.
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2023 US Open champion and 2024 Roland-Garros women's doubles champion Coco Gauff, 20, traveled to Paris for her Olympic debut after a positive COVID-19 test forced her out of competition in Tokyo.
As the WTA Singles No. 2 women's player in the world, Gauff qualified for the Olympics, but on Tuesday, she lost in the third round of the women's singles to Croatia's Donna Vekic, The New York Times reported. Gauff will also be competing in the women's doubles with her partner, Jessica Pegula.
So far, Gauff has given her 713K TikTok followers a front-row seat to the Olympics opening ceremony, where she was a flagbearer, and the Olympic Village bathrooms.
Find her TikTok here.
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British diving legend Tom Daley returned from retirement for his fifth Olympic Games — and won a silver medal with his partner, Noah Williams, in the men's synchronized 10m platform, per Olympics.com.
Since his debut in 2008 at just 14 years old, Daley has become an Olympic fan-favorite known not only for his incredible skill but also for his poolside hobbies, knitting and crocheting.
He shares all of this, plus parenting content, funny trends, and collaborations with brands like Rimmel London, Adidas, and Casper, with his 1.5 million TikTok followers.
Find his TikTok here.
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If you've never heard of synchronized swimming, allow 22-year-old Daniella Ramirez to be your introduction.
Ramirez is a third-generation synchronized swimmer, following in the footsteps of her grandmother, mother, and sister, per Team USA. This summer, Ramirez and her teammates are representing USA Artistic Swimming at the Olympics — the first time the team has qualified since 2008.
While she shares behind-the-scenes looks at her life and partnerships with L'Oréal, she is best known on TikTok for her Knox ASMR content.
Knox is a brand of clear, flavorless gelatin that synchronized swimmers use to coat their hair to keep it perfectly intact during competitions. Her videos of putting on the substance and, more importantly, taking it off have garnered hundreds of millions of highly satisfying views from her 517K TikTok followers.
Find her TikTok here.
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The veteran libero from Honolulu has gained a large following on TikTok sharing training highlights and behind-the-scenes looks at life as a professional athlete.
Shoji has been a member of the US Men's National Volleyball Team since 2013 and won a bronze medal during the 2016 Games in Rio de Janeiro, according to USA Volleyball.
He now plays professionally in Europe, where he's won two Champions League titles with the Polish team ZAKSA, as well as four Polish league trophies.
So far in Paris, he's reviewed the Olympic Village food, shown off his team's corn-hole battles, and shared his thoughts on feeling intimidated by the athletes around him.
Find his TikTok here.
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Twins Lina and Laviai Nielsen are British track-and-field athletes who compete in the 400-meter hurdles and 400-meter dash, respectively. Laviai is also competing in the 400-meter relay team at the Paris Olympics.
The sisters have a combined TikTok following of nearly 200,000 and more than 17,000 subscribers to their joint YouTube channel, "The Nielsen Twins." Together, they document their lives training and competing, as well as funny trend videos and partnerships with brands like Bulk.
Both Lina and Laviai have been diagnosed with multiple sclerosis, and they hope to show others what they can achieve despite the disease.
"A lot of people assume MS automatically leads to disability, but it does not. For a lot of people living with MS, they can continue normal activity and exercise. If we can shine a light on that side, then it can start to change that narrative," Lina Nielsen told The Daily Mail in June 2024.
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And for good reason.
The 27-year-old from Columbus, Ohio, is a seven-time Olympic medalist with four gold, one silver, and two bronze; as well as a 30-time World Championships medalist with 23 gold, four silver, and three bronze, making her the most decorated gymnast of all time, per Olympics.com.
Before she left for Paris, she shared her "pre-Olympic prep" with her 2.1 million TikTok followers, which involved getting her hair and nails done. And now she's in Paris, she's keeping them updated with her dance moves, outfits, and snacking habits.
Find her TikTok here.
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In Paris, Fred Richard, 20, from Stoughton, Massachusetts, competed in the floor, parallel bars, and horizontal bar, helping Team USA win the bronze medal for the men's team competition — the team's first Olympic medal in 16 years — Team USA reported.
In 2023, Richard became the youngest individual world medalist in US history after finishing third in the World Artistic Gymnastics Championships, per USA Gymnastics, and he hasn't slowed down since.
He finished second overall at the 2024 Xfinity US Gymnastics Championships in June. He also placed first on the floor exercise and second on the high bar — his favorite event — per NBC Sports and USA Gymnastics.
Richard shared clips from the competition with his (now) 772.5K TikTok followers and is known for posting his training highlights and Olympic countdown videos. Now in Paris, he's been sharing glimpses of his Olympic outfits, videos of his performances, and epic views of the Eiffel Tower.
Find his TikTok here.
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Long-jumper Tara Davis-Woodhall isn't new to the Olympics. The 25-year-old debuted in 2021 in Tokyo but finished the competition in a disappointing sixth place.
Now, she's ready for bigger and better — in March 2024, Davis-Woodhall won gold at the 2024 World Athletics Indoor Championships.
A month later, she told Olympics.com she feels "more joy" preparing for these Olympics than she did for Tokyo.
"Now, I'm living with my husband in Arkansas and we just enjoy life to the fullest. We have so much fun with everything that we do," Davis-Woodhall said.
She and her husband, Paralympian Hunter Woodhall, have established a large social media following across TikTok, Instagram, and YouTube. They share their daily lives in Arkansas, training schedules, and other fun relationship insights.
Now in Paris, Davis-Woodhall has been sharing her excitement with her 365K TikTok followers.
Find her TikTok here.
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Lee made history at the Tokyo Olympics, becoming the first woman of Asian descent and the first Hmong-American to win the Olympic gymnastics all-around title. She also won a silver medal in the team event and a bronze for uneven bars.
Just last year, though, an Olympic return seemed uncertain as she dealt with a kidney disease that put her training on pause, she told Self in October 2023.
Lee made her return to elite competition at the Core Hydration Classic in August 2023 and qualified for the US Championships. There, she finished fourth overall — just 0.15 points behind third-place finisher Kayla DiCello — with a second-place finish on the balance beam and a fourth-place finish on uneven bars, NBC Sports reported.
With 1.8 million TikTok followers and counting watching her leotard reveals, get ready with me's, and partnerships with brands like Marriott, L'Oréal, and Amazon, all eyes are on the 21-year-old as she aims for another shot at Olympic gold.
Find her TikTok here.
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