Americans are expected to spend $3.1 billion on Easter candy this year. These 10 shocking stats reveal the cost of the holiday.
And-One/Shutterstock
- This year, Easter is on Sunday, March 31.
- In addition to its religious significance, the holiday has many candy-filled traditions.
- Americans are expected to spend $3.1 billion on candy this year, according to a WalletHub report.
On Sunday, families around the world will gather to celebrate Easter. In the US, traditions often revolve around church services, Easter egg hunts, and meals with family, so it's no surprise that the holiday would come with a large price tag.
WalletHub released a report about Easter spending projections for 2024, detailing everything from the world's most expensive chocolate bunny to how much money will be spent on spring clothes.
Here are some of 2024's most surprising Easter spending stats.
Lindsey Nicholson/UCG/Universal Images Group via Getty Images
From new clothes for pictures with the Easter bunny to baskets filled with gifts and chocolates, there's plenty of money to be spent on holiday festivities this year.
WalletHub also reported that Easter is the most popular day for Americans to attend church, which makes the holiday a big donation day, too.
Pixel-Shot/Shutterstock
That amount is down from the $192 per person WalletHub projected in 2023, but up slightly from 2022, when projected Easter spending per person was $170.
Alexi Rosenfeld/Contributor/Getty Images
In addition to outfits worn at different celebrations like New York City's Easter Parade and Bonnet Festival, many families will buy new clothes to celebrate the holiday or to take seasonal photos.
Pastels, florals, white, and other bright colors are often popular choices.
Elena Veselova/Shutterstock
From brunches filled with pastries to large dinners of ham, potatoes, and vegetables, food is often a key part of family Easter celebrations.
JeniFoto/Shutterstock
WalletHub reported that more than half of parents are making Easter baskets for their children this year, including kids who no longer live at home. The most popular items are chocolate eggs and bunnies, jelly beans, candy-coated eggs, and marshmallow candies.
In 2023, Business Insider reported the most popular Easter candy in 30 states in 2022 was Reese's Peanut Butter Eggs.
Per WalletHub, 91 million chocolate bunnies are sold in the US annually, and Americans also eat 16 billion jelly beans on Easter.
Igisheva Maria/Shutterstock
In addition to candy, it's common for American children to receive small toys or other gifts on Easter.
Alex Wong/Staff/Getty Images
The annual White House Easter Egg Roll began in 1878 during President Rutherford B. Hayes' administration and has only been canceled three times since its inception (once because of rain and twice because of the COVID-19 pandemic).
Over 30,000 people attend the event every year, including the president, first lady, and celebrity guests. There are also 1,200 volunteers, according to WalletHub.
More than 80,000 souvenir wooden eggs are made for the event yearly.
Annette Riedl/picture alliance via Getty Images
In 2016, Forbes reported that the company Very First To was behind the expensive bunny.
Made with 75% Tanzania-origin chocolate, the 1-foot 3-inch hyper-realistic bunny was crafted by a master chocolatier in a labor-intensive process. Oh, and it has diamonds for "eyes" worth over $35,400.
Lori Van Buren/Albany Times Union via Getty Images
WalletHub reported that 180 million eggs are purchased for Easter annually. In February 2024, the average price of a dozen eggs was $3.
That equates to around $45 million spent on eggs for Easter.
WalletHub also reported that over 16 million egg-dying kits are sold annually, and 49% of parents plan to decorate eggs this year.
LI Cook/Shutterstock
Peeps are made by the company Just Born Quality Confections in Bethlehem, Pennsylvania, and account for 70% of the company's annual revenue, Business Insider reported in 2022.
In April 2023, BI reported that a consumer group was warning the public about the presence of red dye No. 3, a chemical linked to cancer and hyperactivity in children, in some Peeps. Just Born told BI at the time that they comply with FDA regulations and that their packaging and websites help customers make informed decisions.
In October 2023, the Los Angeles Times reported that two colors of Peeps will contain red dye No. 3 during the 2024 Easter season, lavender and pink, and that Just Born will be removing the ingredient from its products in the future as a result of a California law banning certain chemicals in food that goes into effect in 2027.
Eighteen flavors of Peeps will be available this year.
from Business Insider https://ift.tt/1OpfxXM
No comments