See inside the over $1.5 million luxury buses celebrities like Drake and Doja Cat live in while they tour around the US

a Dreamliner Luxury Coaches at coachella
Some A-list musicians turn to Dreamliner Luxury Coaches' fleet of 190 buses when they need a luxurious mobile home on tour.
  • Dreamliner Luxury Coaches builds plush homes on wheels for touring A-list musicians and their crew.
  • The company says it rents its 190 luxury tour buses to musicians like Drake, Doja Cat, and Olivia Rodrigo.
  • Rent for a full-service artist bus — an over $1.5 million vehicle — starts at $50,000 a month.

Your favorite musicians probably all use a company you've probably never heard of: Dreamliner Luxury Coaches.

Going on tour involves more than just moving a musician from one city to the next. This is where Dreamliner comes in. The Nashville, Tennessee-based company is no typical bus operator like The Jet or Greyhound. Instead, its bread and butter is providing touring A-list musicians and their crew with luxury hotel rooms on wheels.

You'll definitely recognize some of Dreamliner's clients

exterior of an artist bus with Dreamliner Luxury Coaches
The company's CEO says Doja Cat, Travis Scott, and Tool are currently on tour using Dreamliner's buses.

The company's genesis can be traced back to the height of the COVID-19 pandemic. In 2020, founder Rich Thomson purchased 12 tour buses from an individual who needed to get out of a personal guarantee. Three years and the acquisition of two more coach operators later, the company now runs a fleet of 190 buses and flexes a Rolodex of celebrity clients like Drake, Olivia Rodrigo, and SZA.

inside a tour bus with plush seating, kitchen
Dreamliner owned 12 tour buses in 2020. Now, it has 190.

Country musicians — think the likes of Kenny Chesney and Chris Stapleton — rent these coaches annually, Jeremy Maul, Dreamliner's CEO, told Insider. He says he's also helped with all of The Weeknd's tours. According to Maul, even Taylor Swift's team has sought support from Dreamliner, although the singer has been known to travel in her private jets instead.

a kitchen and living room inside an artist bus with Dreamliner Luxury Coaches
Dreamliner's CEO says its corporate clients have included the NBA, the NFL, and even Michael Jordan.
A rendering of what the bus' interior could look like shows plush lounge seating, a TV, and a small kitchen.
A rendering of what the bus' interior could look like shows plush lounge seating, a TV, and a small kitchen.

"We're the bus company you call when you've made it," Maul said, adding that about 95% of its clients are musicians. "We work with the big runs like the Beyoncés and the Zach Bryans."

Besides these celebrities, the company also has corporate clients that will rent for events like meetings and corporate trips. These luxury hotel rooms on wheels are so popular, Thomson says Dreamliner's fleet is on the road for about 300 days a year with the average tour running for approximately 60 days — or longer if it's a country artist.

What it takes to build a fleet of $1.5 million buses

living room inside star bus with Dreamliner Luxury Coaches
The luxurious artist buses have amenities like Bose surround sound systems and awnings with outdoor seating.

Dreamliner's 190 buses include different layouts like crew, star, and executive. The latter is geared towards corporate clients while "stars" are designed for musicians. The typical "crew" bus — for travelers who support the main act — can accommodate up to 12 people.

For an average arena tour, an artists' team will rent between 10 to 15 buses. For stadium runs like Taylor Swift's Eras Tour, expect 15 to 20.

To build the mobile hotel rooms, Dreamliner typically acquires bus shells with only a dashboard, driver's seat, and steering wheel

bed inside an artist bus with Dreamliner Luxury Coaches
The buses that came with Dreamliner's recent Hemphill Brothers Coach Company acquisition only needed minor tweaks like a new paint job.

At the company's facilities in Nashville and Fontana, California, these bare-bone vehicles are then outfitted with plush amenities like mattresses with 900-thread-count sheets and bathrooms with showers.

Additions like Nespresso machines, smart TVs, and Le Labo candles create a true luxury feel. Some buses even come with a music studio for artists who want to record on the road.

inside a luxury bus with couch, kitchen
Dreamliner's coaches have amenities similar to luxury RVs.
rendering of a bedroom in an artist bus with Dreamliner Luxury Coaches
Dreamliner's rendering shows a hotel room on wheels that looks just like a traditional bedroom.

Dreamliner's CEO says these post-conversion coaches are worth $1.5 million to $2 million each. Rent for one full-service "star" bus starts at $50,000 a month, which includes necessities like a driver, gas, cleaning services, and WiFi.

Dreamliner Luxury Coach on the road
The company's founder and CEO are considering adding planes and semi-trucks to its fleet.

Following the recent acquisition of Hemphill Brothers, Maul says the company's only competitor is Senator Coaches, which predates Dreamliner. But he says there's a key differentiator between Senator and Dreamliner: The former is focused on massive rock bands like U2 while the latter targets younger artists like Drake and Justin Timberlake.

"We don't have a lot of small entry-level artists," Maul said. "Once you're a bigger band and you're on a larger or year-round tour, that's when you're going to want to work with us."

Read the original article on Business Insider


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