Only 6 cars are selling for below their sticker price as dealer markups remain high

Four different vehicles are shown in a collage.
These are four of the six vehicles priced below sticker price, on average.
  • The pandemic brought on a supply crunch that's seen vehicles sell for way above their sticker prices.
  • As parts of the car-buying market start to return to normal, upcharges are finally starting to fade.
  • There are still a few vehicles that shoppers can find for less than MSRP.

The COVID-19 pandemic brought on a car-supply crunch that normalized dealers selling vehicles well above sticker price. Though massive upcharges are becoming less common, there are still very few vehicles today that car shoppers can find for less than the Manufacturer's Suggested Retail Price. 

The average new car in June had a sticker price — also known as MSRP — of $42,645, but was listed at dealerships for $46,265, or 8.5 percent higher, according to automotive research firm iSeeCars.

Just a year earlier, cars were going for $39,712 (sticker price) and priced more than 10 percent higher, around $43,717.

As vehicle MSRPs have gone up nearly 7.4 percent in the past 12 months, the amount they're getting priced at remains at least $4,000 more on average.

On the whole, new car demand seemingly hasn't waned substantially if the auto business is still getting away with high prices and, in many cases, low inventory

That's despite inflation, interest rates, record-high monthly payments, and loan rejections all impacting car-buying consumers.

Still, it's not sustainable long term. On average, only six vehicles were priced below MSRP in June, iSeeCars.com found. 

Interestingly, of those six, four are hybrid or all-electric vehicles. 

See the six vehicles listed below sticker price, as well as the next six cars priced the closest to sticker price (albeit above), here: 

Chrysler Pacifica Hybrid
A dark minivan is parked in front of a cityscape.
The Chrysler Pacifica Hybrid.

Average sticker price (MSRP): $50,620

Average price: $49,661

Percent below MSRP: 1.9%

Infiniti QX80
A dark grey SUV is parked in front of a landscape.
The Infiniti QX80.

Average sticker price (MSRP): $82,333

Average price: $81,292

Percent below MSRP: 1.3%

Ford F-150 Hybrid
A red pickup truck tows a trailer in front of snowy mountains.
The Ford F-150 Hybrid.

Average sticker price (MSRP): $84,847

Average price: $84,146

Percent below MSRP: 0.8%

iSeeCars.com note: "The Limited trim is the only trim represented in the study's sample of hybrid Ford F-150s. The sample data came from dealers in 48 states, and includes the average prices and MSRPs of all hybrid Ford F-150 trims represented." 

Hyundai Ioniq 5
The Hyundai Ioniq 5.
The Hyundai Ioniq 5.

Average sticker price (MSRP): $51,551

Average price: $51,289

Percent below MSRP: 0.5%

Chevrolet Silverado 1500
Three blue pickup trucks are parked in front of a mountain landscape.
The Chevrolet Silverado.

Average sticker price (MSRP): $52,050

Average price: $51,835

Percent below MSRP: 0.4%

Hyundai Ioniq 6
The Hyundai Ioniq 6
The Hyundai Ioniq 6.

Average sticker price (MSRP): $50,566

Average price: $50,508

Percent below MSRP: 0.1%

There are also a few cars selling at less than 1.5% above sticker price these days.
Photos of four vehicles are positioned in a collage.
These are some of today's vehicles priced above, but closest to, sticker price.
Volvo C40 Recharge
A sage green vehicle drives down the highway in front of the sunset.
The Volvo XC40 Recharge.

Average sticker price (MSRP): $58,736

Average price: $58,820

Percent above MSRP: 0.1%

Mazda CX-9
People walk away from an SUV that is parked in front of a house in the woods.
The Mazda CX-9.

Average sticker price (MSRP): $41,693

Average price: $41,786

Percent above MSRP: 0.2%

Kia EV6
The Kia EV6.
The Kia EV6.

Average sticker price (MSRP): $54,034

Average price: $54,648

Percent above MSRP: 1.1%

Nissan Armada
A large red SUV is parked in front of pretty townhomes.
The Nissan Armada.

Average sticker price (MSRP): $63,325

Average price: $64,071

Percent above MSRP: 1.2%

Buick Envision
A red SUV drives on a bridge in front of a city.
The Buick Envision.

Average sticker price (MSRP): $39,948

Average price: $40,475

Percent above MSRP: 1.3%

Volvo XC40 Recharge
Volvo XC40 Recharge 4
The Volvo XC40 Recharge.

Average sticker price (MSRP): $58,154

Average price: $58,922

Percent above MSRP: 1.3%

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