A New York startup creating $150,000 off-grid modular portable hotel rooms is opening its first resort near NYC — see what it'll be like

Inside a lobby space at Moliving's upcoming Hurley House location in New York. There's rows of chairs and tables by a bar area and fireplace.
Inside a lobby space at Moliving's upcoming Hurley House location in New York.
  • Startup Moliving is building modular and movable hotel rooms for a New York "eco-resort" opening this summer.
  • This portability allows landowners and hospitality companies to scale room inventories per season.
  • See inside one of the 400-square-foot units, which has three "rooms" and two balconies.
  • See more stories on Insider's business page.
Out with the conventional hotel, in with the quirky individual accommodations.
a Moliving unit outside
A Moliving unit.
Meet Moliving, a New York-based hospitality startup that's making portable $150,000 movable hotel rooms that'll be available to book as soon as this year.
A TV across from a couch and bookshelf
The living space inside a Moliving unit.

Source: Moliving

The New York-based company specializes in what it calls "nomadic hospitality," which allows other hospitality groups and landowners to create and easily scale Moliving-based developments.
a bed facing an outdoor deck
A bed inside a Moliving unit.

 

And the first iteration will be available to stay this summer in Hudson Valley, New York north of New York City.
Inside a lobby space at Moliving's upcoming Hurley House location in New York. There's rows of chairs and tables by a bar area and fireplace.
Inside a lobby space at Moliving's upcoming Hurley House location in New York.
The rollout of the new location couldn't have come at a better time: Vacations in atypical accommodations like yurts and tiny homes have been on the rise throughout the COVID-19 pandemic.
Two-level yurt in Montana

Source: Airbnb

But this doesn't mean it's the beginning of the end for traditional hotel companies.
A photo of the Plaza Hotel, which has several condos as well as hotel rooms, in Midtown Manhattan. A yellow cab and Central Park can be seen to the right of the photo.
The Plaza Hotel, which has several condos as well as hotel rooms, in Midtown Manhattan.
Moliving sees itself as a "compliment to the traditional hotel model" instead of a replacement of the classic hospitality arrangement, Jordan Bem, founder and CEO of Moliving, told Insider in an email interview in 2021.
a bookshelf inside a Moliving unit with items like a coffee maker and alcohol
Storage inside a Moliving unit.

Source: Moliving

"While a perfect solution for many, we don't see traditional hotels going away," Bem said.
a bed besides a living room
The bedroom and living space inside a Moliving unit.
Unlike other prefab living space makers, Moliving owns all of its mobile hotel units.
a bookshelf inside a Moliving unit with items like a book
Storage inside a Moliving unit.
The actual hotel space serves as a partnership between the brand and the respective landowners, developers, or hospitality companies.
A TV under a media stand next to teh door
The living space inside a Moliving unit.
And once the contract has expired with no intention to renew, Moliving can remove its units and tow them elsewhere without too much impact on the environment.
a book on a table in front of a bed
Inside a Moliving unit.
This mobility also allows companies to tweak their room inventories to match varying levels of demand throughout the year, eliminating what Bem calls "the biggest pain point for every seasonal hotel."
a bed facing outside next to the living room
The bedroom and living space inside a Moliving unit.
For example, a beach town property can increase the number of units during high traffic summer months, and then scale back during the winter travel slump.
two beds inside a Moliving unit at night
Two beds inside a Moliving unit.
And unlike a typical hotel building that could take a few years of construction, a Moliving unit can be built in three to five months.
a Moliving outside among trees
A Moliving unit.
Each unit then starts at $150,000, the company told Insider in an email in 2021.
a Moliving unit outside
A Moliving unit.
The initial 60 units for Moliving's first project will be built by SG Blocks, a modular prefab construction company.
a bookshelf inside a Moliving unit with items like a coffee maker and alcohol
Storage inside a Moliving unit.

Source: SG Blocks

Moving forward, Moliving will partner with local "modular factories" — or factories near the future cluster of Moliving units — to cut back on transit costs and carbon emissions.
a bed facing outside next to the living room
The bedroom and living space inside a Moliving unit.

Source: Moliving

 

Each customizable tiny home is 45 feet long and about 400 square feet, not including the 120-square-foot deck space available on both the front and back of each unit.
a sink below a mirror
The bathroom inside a Moliving unit.
This indoor space then includes a bathroom, living room, and bedroom.
a bed facing outside next to the living room
The bedroom and living space inside a Moliving unit.
The bedroom is lined with floor-to-ceiling windowed doors that open out into the back deck and beds that can be converted from a king to two twin mattresses.
two beds inside a Moliving unit at night
Two beds inside a Moliving unit.
Moving on to the bathroom, which has the typical amenities like a shower, a sink, a vanity, and a skylight according to renderings of a unit.
a shower by a sink
The bathroom inside a Moliving unit.
To create a luxurious space, every unit will come with a 55-inch smart television, speakers, charging ports, a bar, WiFi, and electronic shades, to name a few features.
A TV under a media stand next to teh door
The living space inside a Moliving unit.
And all of this will be powered using the unit's lithium batteries and solar panels, which allow the units to run off-grid.
two chairs on a deck with a room in the back
The deck of a Moliving unit.

 

The standalone hotel rooms — which can be stacked to create a multi-floor unit — can also recycle grey water using UV sanitization, reducing freshwater consumption.
the entry of a Moliving unit
A Moliving unit.
The catch? For now, the Moliving units are only accessible to landowners and developers instead of people looking to buy a unit for personal use.
a bed besides a living room
The bedroom and living space inside a Moliving unit.

Source: Moliving

You might not be able to buy your own Moliving unit, but by this summer, you may be able to vacation inside of one.
a bed facing an outdoor deck
A bed inside a Moliving unit.
The first Moliving products will be at the upcoming Hurley House, a New York "eco-resort" set to open this summer at $259 per night, Tim McKeough reported for the New York Times in 2021.
a bed facing outside next to the living room
The bedroom and living space inside a Moliving unit.

Source: The New York Times, Moliving

Moliving at Hurley House will have 60 units for guests looking to unplug from life in New York City.
a book on a table in front of a bed
Inside a Moliving unit.

Source: Moliving

Like any luxurious sustainability and wellness getaway, the hotel will have plenty of programming, a spa, and a gym.
one bed inside a Moliving unit
A bed inside a Moliving unit.
The property will also be free of cars. So if you want to get around, get ready to hop on a golf cart or bicycle.
a shower by a sink
The bathroom inside a Moliving unit.
Moving forward, Moliving wants to open more developments in locations like Miami, Hamptons, New York, Lake Tahoe, Vail, Colorado, and potentially international spots like Italy and Spain.
A TV across from a couch and bookshelf
The living space inside a Moliving unit.
And it might not exist solely as hotel pop-ups: In the future, you might find yourself glamping inside a Moliving tiny home.
a hallway in between shelves and the door
The living space inside a Moliving unit.

Source: Moliving, The New York Times

"Our current focus is on pursuing joint ventures with landowners, national parks, and campgrounds, not just future hotel sites," Bem said.
two chairs on a deck with a room in the back
The deck of a Moliving unit.
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