Fans are clamoring over Beijing Winter Olympics souvenirs. Here's a closer look at the mascot collectibles drawing massive lines and selling out within hours.

Visitors walk past merchandise for sale in a souvenir shop at a commercial plaza at the Winter Olympic Village in Beijing, Friday, Dec. 24, 2021. Organizers on Friday gave the media a look at parts of the athletes' Olympic Village for the 2022 Winter Olympics and Paralympics, which will be held beginning in February.
  • Souvenirs from the Beijing 2022 Winter Olympics have been selling out very quickly.
  • The most popular ones are of Olympics mascot Bing Dwen Dwen, a panda, and Paralympics mascot Shuey Rhon Rhon, a Chinese lantern child.
  • Take a look at the souvenirs that command overnight waits and resell for as much as $500.
The Winter Olympics are in full swing.
Snowboarder near Great Wall at Beijing Olympics
An athlete takes part in a snowboard slopestyle practice session at Genting Snow Park in Zhangjiakou on February 3, 2022, ahead of the Beijing 2022 Winter Olympic Games.
While the athletes are the main focus, many fans are equally excited about two other prominent figures at the Games ...
Hundreds of people line up to visit a store selling 2022 Winter Olympics memorabilia in Beijing, Monday, Feb. 7, 2022. The race is on to snap up scarce 2022 Winter Olympics souvenirs. Dolls of mascot Bing Dwen Dwen, a panda in a winter coat, sold out after buyers waited in line overnight in freezing weather.
Meet Bing Dwen Dwen and Shuey Rhon Rhon, the official mascots of this year's Winter Olympics and Winter Paralympics, respectively. Bing Dwen Dwen is seen here on the right, and Shuey Rhon Rhon is pictured on the left.
A worker wearing a face mask to help protect against the coronavirus walks past a display of the Winter Paralympic mascot Shuey Rhon Rhon, left, and Winter Olympic mascot Bing Dwen Dwen near the Olympic Green in Beijing, Wednesday, Jan. 12, 2022. Just weeks before hosting the Beijing Winter Olympics, China is battling multiple coronavirus outbreaks in half a dozen cities, with the one closest to the capital driven by the highly transmissible omicron variant.
Bing Dwen Dwen is a panda with a full-body "shell" of ice that resembles an astronaut's suit, according to the official Olympics website.
The winter Olympic mascots bing Dwen Dwen and the Winter Paralympics' Shuey Rhon Rhon decorate the landscape at the intersection of Dongdan in Beijing. The 24th Winter Olympic Games opened in Beijing, China. Beijing has become the only city in the world that has hosted both the summer Olympic Games and the Winter Olympic Games.
In Mandarin, "Bing" means ice and also symbolizes purity and strength, and "Dwen Dwen" means robust and lively and also represents children, the IOC says.
People wearing face masks, after the coronavirus disease (COVID-19) outbreak, wait in line to enter a flagship merchandise store for the Beijing 2022 Winter Olympics on Wangfujing street in Beijing, China February 9, 2022, following a surge in demand for merchandise featuring the official mascot Bing Dwen Dwen.
The rainbow halo around its face represents "the latest advanced technologies of the ice and snow sport tracks at the Games" and the heart on its left palm "symbolizes China's hospitality for athletes and spectators at the Winter Olympics," according to the Olympics website.
Bing Dwen Dwen and Shuey Rhon Rhon, mascots of the Beijing 2022 Winter Olympics and Paralympics displayed on a building in Beijing, China.
Bing Dwen Dwen and Shuey Rhon Rhon, mascots of the Beijing 2022 Winter Olympics and Paralympics, are displayed on a building in Beijing, China.
Shuey Rhon Rhon is a Chinese lantern child.
The winter Olympic mascots bing Dwen Dwen and the Winter Paralympics' Shuey Rhon Rhon decorate the landscape at the intersection of Dongdan in Beijing. The 24th Winter Olympic Games opened in Beijing, China. Beijing has become the only city in the world that has hosted both the summer Olympic Games and the Winter Olympic Games.
"Shuey" has the same pronunciation as the Chinese character for snow, the first "Rhon" means "to include, to tolerate," and the second means "to melt, to fuse" and "warm," according to the Olympics website.
People wearing face masks, after the coronavirus disease (COVID-19) outbreak, wait in line to enter a flagship merchandise store for the Beijing 2022 Winter Olympics on Wangfujing street in Beijing, China February 9, 2022, following a surge in demand for merchandise featuring the official mascot Bing Dwen Dwen.
The faint glow coming from Shuey Rhon Rhon's heart "symbolizes the friendship, warmth, courage, and perseverance of Para athletes - traits that inspire millions of people around the world every day," the website says.
Bing Dwen Dwen and Shuey Rhon Rhon, mascots of the Beijing 2022 Winter Olympics and Paralympics displayed on a building in Beijing, China.
Bing Dwen Dwen and Shuey Rhon Rhon, mascots of the Beijing 2022 Winter Olympics and Paralympics, are displayed on a building in Beijing, China.
Souvenirs of Bing Dwen Dwen and Shuey Rhon Rhon have been selling out incredibly quickly in recent weeks as eager fans clear out shelves of stuffed animals, pins, and other merch of the mascots.
Empty shelves are seen during operating hours at a flagship merchandise store for the Beijing 2022 Winter Olympics, following a surge in demand for merchandise featuring the official mascot Bing Dwen Dwen, in Beijing, China February 8, 2022. Picture taken February 8, 2022.
During the day, fans wait in line for hours at a time to get their hands on these souvenirs.
People wait in lines outside of flagship merchandise store for Beijing 2022 Winter Olympics on Wangfujing Street on February 9, 2022 in Beijing, China. Beijing 2022 mascot Bing Dwen Dwen become popular during the ongoing Beijing Winter Games.
At night, they hunker down, sometimes in freezing temperatures, in anticipation of the store openings the next day, bringing stools to ease the wait.
People line up along the darkened Wangfujing pedestrian mall outside the Gongmei Emporium to queue overnight for a chance to buy the 2022 Winter Olympics mascot Bing Dwen Dwen in Beijing on Tuesday, Feb. 8, 2022. A long line has persisted in the past days to snap up scarce 2022 Winter Olympic souvenirs, especially stuffed versions of Games mascot Bing Dwen Dwen, a panda in a winter coat.
The next morning, fans are eager to get inside.
A man carries a plastic chair as he and hundreds of residents line up to visit a store selling 2022 Winter Olympics memorabilia in Beijing, Monday, Feb. 7, 2022. The race is on to snap up scarce 2022 Winter Olympics souvenirs. Dolls of mascot Bing Dwen Dwen, a panda in a winter coat, sold out after buyers waited in line overnight in freezing weather.
Once they do, some may be greeted by a message like this. Because of the sky-high demand for souvenirs, some stores are limiting the number of items a customer can buy per day.
A note on a whiteboard outside the souvenir shop in a Winter Olympics media centre warns customers that they are limited to buying two items because they are in short supply, following a surge in demand for merchandise featuring the official mascot Bing Dwen Dwen, in Zhangjiakou, China, February 9, 2022.
Shelves don't stay stocked for long, with stores often selling out within hours.
Beijing 2022 Winter Olympics mascot dolls are displayed for sale at a Beijing 2022 licensed product official store on February 8, 2021 in Beijing, China.
Popular souvenirs of Bing Dwen Dwen and Shuey Rhon Rhon include plush toys and ceramic figurines, either sold individually by mascot ...
Bing Dwen Dwen and Shuey Rhon Rhon, mascots of the Beijing 2022 Winter Olympics and Paralympics, are displayed at a souvenir shop at the Main Press Centre ahead of the Beijing 2022 Winter Olympics, in Beijing, China January 26, 2022. Picture taken January 26, 2022.
... or together.
Visitors walk past merchandise for sale in a souvenir shop at a commercial plaza at the Winter Olympic Village in Beijing, Friday, Dec. 24, 2021. Organizers on Friday gave the media a look at parts of the athletes' Olympic Village for the 2022 Winter Olympics and Paralympics, which will be held beginning in February.
Besides the stuffed animals, there are several other souvenirs celebrating the mascots, including these pins of Bing Dwen Dwen partaking in the Winter Olympics sports ...
An employee at the Beijing 2022 licensed product flagship store checks the souvenirs on March 6, 2021 in Beijing, China.Today, we are 335 days away from the start of the Beijing 2022 Winter Olympic Games.
... as well as backpacks ...
A Beijing 2022 official store at the Zhangjiakou Press Centre in Zhangjiakou in the run-up to the 24th Winter Olympic Games, which are scheduled to take place in Beijing and Zhangjiakou from 4 to 20 February, 2022. Zhangjiakou is to host some skiing events.
... and apparel.
A man walks in front of a shirt featuring Bing Dwen Dwen, the mascot of the 2022 Beijing Winter Olympic Games, at a Beijing Winter Olympics souvenir store at Wangfujing shopping mall complex in Beijing on February, 7, 2022.
Of course, there's other Olympics merch for sale that doesn't feature Bing Dwen Dwen or Shuey Rhon Rhon, such as these shirts ...
A T-shirt with the logo of the Beijing 2022 Winter Olympics is displayed at a souvenir shop at the Main Press Centre ahead of the Beijing 2022 Winter Olympics, in Beijing, China January 26, 2022. Picture taken January 26, 2022.
... and hats. This wearer chose to accessorize theirs with pins of the mascots.
A customer wears a Beijing 2022 hat with pins of mascots Bing Dwen Dwen and Shuey Rhon Rhon as she shops at the official Beijing 2022 Winter Olympics flagship souvenir store on February 8, 2022 in Beijing, China. Crowds of people have been lining up at authorized Beijing 2022 Winter Olympic stores trying to purchase Bing Dwen Dwen paraphernalia, the panda mascot of the Games. Items featuring the character have become a hot seller that Beijing 2022 merchandise stores cannot keep them in stock. Officials say the factories authorized to produce the souvenirs have been urged to increase production to help boost supplies. The sudden popularity of Bing Dwen Dwen, along with the Paralympic Games mascot Shuey Rhon Rhon, comes as most Chinese fans are unable to attend Olympics events in the host city because of China's zero-COVID protocols.
But the mascot merch seems to be the most sought-after by a mile.
A souvenir shop at the Beijing 2022 media centre for non-accredited journalists at the Beijing International Hotel's Convention Centre. The media centre, which is scheduled to operate from 1 to 20 February, provides information about the Beijing 2022 Olympic Winter Games for journalists without official Olympic accreditation. Due to COVID-19 restrictions, the media centre will mainly serve resident journalists working for Beijing-based offices of international media companies. The Beijing 2022 media centre for non-accredited journalists features conference halls, areas for work and recreation, a coffee zone, photo exhibitions about Olympic Games and the life in China, souvenir shops and more. During the Winter Games, the media center will provide services in line with the Olympic Host Contract, including press releases and interviews.
It's so popular that stuffed toys of Bing Dwen Dwen are reselling online for as much as $500, or roughly 17 times the $30 retail price.
A man holds the Olympic mascot Bing Dwen Dwen doll which he purchased from a store selling 2022 Winter Olympics memorabilia in Beijing, Monday, Feb. 7, 2022. The race is on to snap up scarce 2022 Winter Olympics souvenirs. Dolls of mascot Bing Dwen Dwen, a panda in a winter coat, sold out after buyers waited in line overnight in freezing weather.

Source: Bloomberg

Beijing police have warned fans against buying mascot merch from scalpers and even arrested three resellers for price gouging.
Customers crowd around a display case at the official Beijing 2022 Winter Olympics flagship souvenir store on February 8, 2022 in Beijing, China. Crowds of people have been lining up at authorized Beijing 2022 Winter Olympic stores trying to purchase Bing Dwen Dwen paraphernalia, the panda mascot of the Games. Items featuring the character have become a hot seller that Beijing 2022 merchandise stores cannot keep them in stock. Officials say the factories authorized to produce the souvenirs have been urged to increase production to help boost supplies. The sudden popularity of Bing Dwen Dwen, along with the Paralympic Games mascot Shuey Rhon Rhon, comes as most Chinese fans are unable to attend Olympics events in the host city because of China's zero-COVID protocols.

Source: Bloomberg

Some people are even making their own versions of the mascot merch in the face of the short supply.
Dong Hui and his wife show the dough figurines of Bing Dwen Dwen, the mascot of the 2022 Beijing Winter Olympics, at home in Shenyang city in northeast Chinas Liaoning province Thursday, Feb. 10, 2022. The couple said they were making these mascots for their friends and relatives.
Dong Hui and his wife show the dough figurines of Bing Dwen Dwen, the mascot of the 2022 Beijing Winter Olympics, at home in Shenyang city in northeast Chinas Liaoning province Thursday, Feb. 10, 2022. The couple said they were making these mascots for their friends and relatives.

Source: South China Morning Post

The supply crunch owes in part to a weeklong shutdown of manufacturing plants for Lunar New Year, according to Zhao Weidong, a spokesperson for the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games.
Empty shelves are seen during operating hours at a flagship merchandise store for the Beijing 2022 Winter Olympics, following a surge in demand for merchandise featuring the official mascot Bing Dwen Dwen, in Beijing, China February 8, 2022. Picture taken February 8, 2022.

Source: Reuters

Fortunately for fans, China is boosting production of mascot merch to keep up with surging demand.
Clerks stand in front of empty shelves as customers look at a display case at the official Beijing 2022 Winter Olympics flagship souvenir store on February 8, 2022 in Beijing, China. Crowds of people have been lining up at authorized Beijing 2022 Winter Olympic stores trying to purchase Bing Dwen Dwen paraphernalia, the panda mascot of the Games. Items featuring the character have become a hot seller that Beijing 2022 merchandise stores cannot keep them in stock. Officials say the factories authorized to produce the souvenirs have been urged to increase production to help boost supplies. The sudden popularity of Bing Dwen Dwen, along with the Paralympic Games mascot Shuey Rhon Rhon, comes as most Chinese fans are unable to attend Olympics events in the host city because of China's zero-COVID protocols.

Source: Reuters

"We are paying close attention to this problem ... we are coordinating (with factories) to increase supply of 'Bing Dwen Dwen,'" Zhao said at a press conference last week announcing the production boost.
Volunteers take photographs with of Bing Dwen Dwen, the Beijing Winter Olympics mascot, at the curling venue for the 2022 Winter Olympics, Thursday, Feb. 3, 2022, in Beijing.

Source: Reuters

"This issue reflects the popularity of the Beijing Winter Olympics, and also demonstrates the achievement of engaging 300 million Chinese in winter sports," Zhao added in the press conference.
Inflatable lantern and panda mascots of Beijing 2022 Olympics.
Shuey Rhon Rhon (L), the mascot of the 2022 Winter Paralympics, and Bing Dwen Dwen, the mascot of the 2022 Winter Olympics, are pictured in the Olympic Village.

Source: Reuters

Total revenue from licensed Beijing 2022 merch could reach $395 million during the Games, according to analysts from Chinese financial services firm Shanxi Securities.
A woman walks past an image of the Beijing 2022 Winter Olympics Mascots at a souvenir store, at a hutong alley, in Beijing, China January 29, 2022.

Source: Reuters

While demand remains high for Bing Dwen Dwen and Shuey Rhon Rhon souvenirs, a select few are guaranteed to take home a mascot of their own, complete with Olympic laurels, no line-waiting necessary: the athletes who medal at the Games.
Souvenirs with Bing Dwen Dwen, the mascot of the 2022 Winter Olympics, are seen prior to the flower ceremony for the Mixed Team Relay Final A on day one of the Beijing 2022 Winter Olympic Games at Capital Indoor Stadium on February 5, 2022 in Beijing, China.
Read the original article on Business Insider


from Business Insider https://ift.tt/Czx4BU5

No comments

Powered by Blogger.