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Fans are clamoring over Beijing Winter Olympics souvenirs. Here's a closer look at the mascot collectibles drawing massive lines and selling out within hours.
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Fans are clamoring over Beijing Winter Olympics souvenirs. Here's a closer look at the mascot collectibles drawing massive lines and selling out within hours.
- Souvenirs from the Beijing 2022 Winter Olympics have been selling out very quickly.
- The most popular ones are of Olympics mascot Bing Dwen Dwen, a panda, and Paralympics mascot Shuey Rhon Rhon, a Chinese lantern child.
- Take a look at the souvenirs that command overnight waits and resell for as much as $500.
The Winter Olympics are in full swing.
While the athletes are the main focus, many fans are equally excited about two other prominent figures at the Games ...
Meet Bing Dwen Dwen and Shuey Rhon Rhon, the official mascots of this year's Winter Olympics and Winter Paralympics, respectively. Bing Dwen Dwen is seen here on the right, and Shuey Rhon Rhon is pictured on the left.
Bing Dwen Dwen is a panda with a full-body "shell" of ice that resembles an astronaut's suit, according to the official Olympics website.
In Mandarin, "Bing" means ice and also symbolizes purity and strength, and "Dwen Dwen" means robust and lively and also represents children, the IOC says.
The rainbow halo around its face represents "the latest advanced technologies of the ice and snow sport tracks at the Games" and the heart on its left palm "symbolizes China's hospitality for athletes and spectators at the Winter Olympics," according to the Olympics website.
Shuey Rhon Rhon is a Chinese lantern child.
"Shuey" has the same pronunciation as the Chinese character for snow, the first "Rhon" means "to include, to tolerate," and the second means "to melt, to fuse" and "warm," according to the Olympics website.
The faint glow coming from Shuey Rhon Rhon's heart "symbolizes the friendship, warmth, courage, and perseverance of Para athletes - traits that inspire millions of people around the world every day," the website says.
Souvenirs of Bing Dwen Dwen and Shuey Rhon Rhon have been selling out incredibly quickly in recent weeks as eager fans clear out shelves of stuffed animals, pins, and other merch of the mascots.
During the day, fans wait in line for hours at a time to get their hands on these souvenirs.
At night, they hunker down, sometimes in freezing temperatures, in anticipation of the store openings the next day, bringing stools to ease the wait.
The next morning, fans are eager to get inside.
Once they do, some may be greeted by a message like this. Because of the sky-high demand for souvenirs, some stores are limiting the number of items a customer can buy per day.
Shelves don't stay stocked for long, with stores often selling out within hours.
Popular souvenirs of Bing Dwen Dwen and Shuey Rhon Rhon include plush toys and ceramic figurines, either sold individually by mascot ...
... or together.
Besides the stuffed animals, there are several other souvenirs celebrating the mascots, including these pins of Bing Dwen Dwen partaking in the Winter Olympics sports ...
... as well as backpacks ...
... and apparel.
Of course, there's other Olympics merch for sale that doesn't feature Bing Dwen Dwen or Shuey Rhon Rhon, such as these shirts ...
... and hats. This wearer chose to accessorize theirs with pins of the mascots.
But the mascot merch seems to be the most sought-after by a mile.
It's so popular that stuffed toys of Bing Dwen Dwen are reselling online for as much as $500, or roughly 17 times the $30 retail price.
Source: Bloomberg
Beijing police have warned fans against buying mascot merch from scalpers and even arrested three resellers for price gouging.
Source: Bloomberg
Some people are even making their own versions of the mascot merch in the face of the short supply.
Source: South China Morning Post
The supply crunch owes in part to a weeklong shutdown of manufacturing plants for Lunar New Year, according to Zhao Weidong, a spokesperson for the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games.
Source: Reuters
Fortunately for fans, China is boosting production of mascot merch to keep up with surging demand.
Source: Reuters
"We are paying close attention to this problem ... we are coordinating (with factories) to increase supply of 'Bing Dwen Dwen,'" Zhao said at a press conference last week announcing the production boost.
Source: Reuters
"This issue reflects the popularity of the Beijing Winter Olympics, and also demonstrates the achievement of engaging 300 million Chinese in winter sports," Zhao added in the press conference.
Source: Reuters
Total revenue from licensed Beijing 2022 merch could reach $395 million during the Games, according to analysts from Chinese financial services firm Shanxi Securities.
Source: Reuters
While demand remains high for Bing Dwen Dwen and Shuey Rhon Rhon souvenirs, a select few are guaranteed to take home a mascot of their own, complete with Olympic laurels, no line-waiting necessary: the athletes who medal at the Games.
Read the original article on Business Insider
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