Business Insider Intelligence
- This is a preview of Business Insider Intelligence's US Banking Digital Trust Report 2020.
- The full report will be available to Business Insider Intelligence enterprise clients in late April. To learn more about this report, email Business Insider Intelligence Client Services at bii-clientservices@businessinsider.com.
The US banks with the highest levels of digital trust in 2020 are PNC, Chase, and Citibank, according to Business Insider Intelligence's inaugural Banking Digital Trust study. Digital trust is the confidence that consumers place in their banks' digital channels — and that confidence is more important now than ever. As the coronavirus pandemic sparks branch closures, digital banking outages, and fraud schemes, trust is being put to the test on multiple levels.
Building digital trust could unlock valuable benefits for banks, including increased satisfaction, engagement, and customer lifetime value. Respondents who rated their bank above average in digital trust ratings considered themselves likely to open their next account at the bank at more than twice the rate of those with low trust (22.6% versus 10.4%).
See the rest of the story at Business Insider
See Also:
- Westpac is redeploying 1,000 overseas call center jobs back to Australia
- Starling has disbursed $849 million in Bounce Back Loan Scheme relief loans
- Visa's payments volume plummeted in its most recent quarter due to the pandemic
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