Saturday, May 15, 2021
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A fast-food toy collector explains how he managed to amass a stockpile of 20,000 items - the largest in the world - which he stores in his 'Happy Meal house'
Percival R. Lugue
- Percival R. Lugue, holds the world record for owning the biggest collection of fast-food toys.
- To accommodate them he bought a home that resembled a familiar shape: a McDonald's Happy Meal box.
- Insider spoke to Lugue about his toy collection and the drawbacks he faced as a result of COVID-19.
- See more stories on Insider's business page.
In 2014, Percival R. Lugue became the first person to receive a Guinness World Record title for having the largest collection of fast-food restaurant toys, having amassed a mammoth 10,000 items.
Nearly seven years later, Lugue, who is based in the Philippines, told Insider his collection has likely doubled: "My rough estimate of the total fast food toys at hand would be more than 20,000."
Percival R. Lugue
Collecting toys, for Lugue, is nothing new, since his profound interest dates to when he was five years old.
During the 80s, various fast-food restaurants started popping up all over the Philippines, including in his home province.
Lugue explained: "This paved the opportunity for me to continue with my toy collection without putting a strain in my pocket." Being a college student at the time, Lugue said he had a very limited budget "but when I saw the set Popeye toys from Jollibee, I took a plunge, and the rest, as they say, is history."
Since then, Lugue has "religiously collected" all the fast-food toys that come out from fast-food chains including but not limited to Jollibee, McDonald's, Wendy's, and Burger King.
When asked how he stores 20,000 toys while living with his parents, siblings, nieces, and nephews, Lugue said he took a joint decision with his family to build another house. I
It became increasingly difficult for Lugue and his family to tread a path around the house because "every nook and cranny of [his ancestral home] was packed with fast food toys."
But now, all the toys are strategically displayed on the walls of Lugue and his family's new home, so as to not hinder traffic in the household.
Percival
Commenting on the outer appearance of the new house, Lugue said he saw a familiar silhouette in its architecture. "Although it was never intentional, the house turned out to look like a gigantic Happy Meal Box except for the Golden arches on top, when it was finished." Since then, Lugue said he always endearingly refers to that house as a "Happy Meal house."
"I said to myself, 'what a perfect receptacle for these fast food toys,'" he added.
Percival R. Lugue
As for why he collects toys, Lugue explained that each piece would represent a vivid story in his life.
"They are like mementos of very special meals I shared with people who are very important to me." One such toy is the Hetty Spaghetti, which Lugue bought with his mother way back in the 80s. "My mother passed on a couple of years ago and seeing and touching this same Hetty toy transported me to the place and time where both my mom and I shared a special happy moment."
For Lugue, his collectibles are an "awesome tapestry" of his life, where each toy has a happy story to tell. And now, acquiring a toy from every visit to a fast-food restaurant has become "non-negotiable" for Lugue. "I have to buy a toy just so I may be able to encapsulate or immortalize that fun rendezvous in a fast food restaurant with friends and family," he added.
Over the years, Lugue developed a methodical way to obtain toys that is not only easy on his wallet but also his diet. First, he would go with his family to Jollibee once a month to complete the set of toys that were on offer. This would be followed by a monthly visit to McDonald's by Lugue and his friends, where they would collect toys to complete the set of Happy Meal Toys.
"Basically, it's just two visits to fast-food restaurants per month. With a little help from my friends and family, we get to enjoy a meal together which is in no way detrimental to our health and I get to keep all the toys from all the Happy Meals and Jolly Meals."
When asked whether the COVID-19 pandemic affected the growth of his toy collection, Lugue said he wasn't stopped from acquiring more pieces. In fact, his immense love for toys allowed him to work around a global pandemic to add to his stash.
He made the best out of the situation by ordering food deliveries to his office and getting his colleagues into buying meals with toys on offer. "I was able to convince my colleagues into buying Happy Meals in one of our dinners. In just one delivery, I was able to complete the set of Doraemon toys, which are currently being offered here in McDonald's," he said.
"It was a most unusual set-up but a happy one nonetheless."
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Palm Beach County has around 44 billionaires. The super-rich are flocking there for business opportunities, convenient transport links, and a chance to live in 'paradise.'
Flavio Vallenari/Getty Images
- Palm Beach County's grew twice as fast as the US average over the past decade.
- This has accelerated during the pandemic as remote workers sought a sunnier climate during lockdown.
- Three locals explained why both people and businesses are flocking to the county.
- See more stories on Insider's business page.
Florida has been one of the few states to see real economic progress during the pandemic.
Both businesses and companies have flocked to the US' third-largest state over the past year because of its pro-business environment, including a lack of personal-income tax, alongside its sunny climate that made it an alluring place to spend lockdown.
And Palm Beach County, located just north of Miami, has stood out. Elliott Management is planning on moving its headquarters there, Citadel Securities based its trading-floor's COVID-19 bubble at a hotel there, and hundreds of families have relocated to the county.
Insider spoke to parties involved in the local economy, including the mayors of Boca Raton, West Palm Beach, and Palm Beach town, to understand what's driving people to move to the area.
'We punch above our weight in terms of business strength'
Palm Beach County has been working to drive a migration of businesses for around 10 years, Kelly Smallridge, CEO of the county's Business Development Board (BDB), told Insider.
Sean Pavone/Getty Images
The county realized that executives were buying second houses or coming for vacations in Florida, but owned a large business in another state. So the BDB approached them about bringing their business to Florida, Smallridge said.
"That initiative has turned out to be the most lucrative economic development initiative in the last 40 years," Smallridge said.
The BDB isn't the only group actively recruiting businesses to move to the county. West Palm Beach mayor Keith James told Insider that the city had been reaching out to financial-services companies for years - not just in New York but in other Northeast states including Vermont and Connecticut, alongside some companies as far afield as California.
"We've seen tremendous interest in companies relocating to Boca Raton," Scott Singer, the mayor of Boca Raton, told Insider.
He said the city had been fielding "plenty" of inbound calls, but that it had also launched targeted advertising in the New York, Chicago, and San Francisco markets, including promoting its technology business hub.
The three mayors told Insider they had especially noticed increasing levels of interest from venture capital, private equity, hedge fund, and financial-services companies, feeding into a state-wide trend.
Related
Hedge fund Elliott Management is in final-stage talks to move its headquarters from Manhattan to West Palm Beach, while Maryland-based mortgage company New Day USA is leasing 50,000 square feet of office space as a second headquarters in the city.
And Ken Griffin's Citadel Securities chose Palm Beach's Four Seasons as the location for its trading floor's COVID-19 bubble in April 2020.
Almost 2,500 financial-service firms have offices in the county, employing 37,000 people in total, according to the BDB.
But other industries are growing, too. West Palm Beach is targeting the marine and medical industries for future growth, while Singer said that Bacon Raton has been a tech hub for decades, noting that IBM developed the first personal computer there in 1981.
Roberto Machado Noa
Singer said Boca Raton had the number of corporate headquarters you'd expect from a city of four or five times its size. These include the headquarters of The Office Depot, ADT, and Bluegreen Vacations.
"We punch above our weight in terms of business strength," Singer said.
ADT
The county also has a 350,000 square foot convention center with 19 meeting rooms for businesses to hold events, conferences, and trade shows.
Palm Beach County Convention Center
Florida doesn't have a personal-income tax but it has a variety of other business benefits, too, Troy McLellan, CEO of Boca Raton's Chamber of Commerce, said.
He said Boca Raton has a "rich entrepreneurial environment" and "an ecosystem that supports business and entrepreneurs," in part thanks to actions of Florida Gov. Ron DeSantis. He also points to the collaboration between groups such as the Palm Beach's BDB, the regional Chamber, and Enterprise Florida.
Boca Raton alone has three college campus that create a pipeline of intellectual capital for businesses relocating to the area, McLellan said.
Florida Atlantic University
There are a lot of transport developments either in place or in the pipeline for Palm Beach County, too.
The county has an international airport, which more than six million passengers pass through each year. Even the most northern part of the county, Jupiter, is located just 90 minutes' drive from Miami and Fort Lauderdale airports for a wider range of long-haul flights.
Boca Raton also has its own general aviation airport, while West Palm Beach is planning to launch a study into the feasibility of direct flights from the city to the Caribbean to benefit its marine sector.
And traveling from West Palm Beach to the rest of Florida is getting easier after it was connected to Miami through Brightline, a rail system with investments from Richard Branson's Virgin, John Boyd of the Boyd Company said. The route will be expanded to include Orlando and its airport as well as Tampa, too.
Jeffrey Greenberg/Universal Images Group via Getty Images
This transport network is luring both businesses and people to the county.
Singer said there had been "tremendous interest" from executives with businesses overseas, who wanted to open offices or even locate to Boca Raton because of its transport links. Meanwhile, West Palm Beach says it has "one of Florida's most walkable central business districts," reducing the need to commute.
People were already migrating - but the pandemic sped this up
Not only have businesses been moving to the county but people have flocked there, too.
Palm Beach County's population grew by around 14.2% over the past decade, according to estimates from the US Census Bureau. This is almost double the rate of overall US population growth. Its population sits at around 1.5 million, making it Florida's third-largest county by population and second-largest by size.
This growth isn't just because of the natural population increases that you would expect over time. There has also been soaring rates of both domestic and international migration. The county's net migration was around 11,500 in 2020, according to US Census Bureau estimates - compared to a net migration loss of 23,625 for New York County, which has a similar population.
Walter Bibikow/Getty Images
Florida is traditionally associated with retirees but McLellan said this trend seems to be fading as more and more families and young high-flyers move to the area.
Many of these migrants are coming from the Northeast. Around two in five people moving to Palm Beach County come from the New York City area, per a report by Unacast. But some also come from cities like Boston, Chicago, and San Francisco, or even from countries like India and Brazil, Boyd said.
Forbes identifies Palm Beach County as Florida's billionaire hub. The 2,600-square-mile county has around 44 billionaires, Smallridge said. This is roughly as many as there are in the entirety of Los Angeles, according to Wealth-X's 2020 Billionaire Census, and includes Interactive Brokers founder Thomas Peterffy, hedge-fund manager David Tepper, and food-and-drink entrepreneur Jude Reyes, per Forbes.
It's also the home of Mar-a-Lago, the US's second-largest mansion, owned by former President Donald Trump.
Joe Raedle/Getty Images
The county also has around 71,000 millionaire households, Smallridge said. Oracle Founder Larry Ellison recently bought an $80 million house in the county, though he plans to stay living in Hawaii full-time, and fashion designer Tommy Hilfiger sold his house in Greenwich, Connecticut to move to Palm Beach.
Danielle Moore, the mayor of the town of Palm Beach, said it had a reputation as "the hometown of 'captains of industry,'" which she said motivated even more people to move there.
People had already been migrating to the county before the pandemic but COVID-19 forced people to address their work-life balance, alongside the deterioration of office culture, the mayors said.
Alongside companies opening up offices in the city, the rise in remote working during the pandemic has led to digital nomads flocking to the county.
Moore said the town of Palm Beach was experiencing the lowest inventory of available homes "in decades," and house prices across the county have gone up around 10% over the past year as more and more people relocate.
MasaoTaira/Getty Images
Some of these people are incredibly wealthy. Sales of million-dollar single-family homes in Palm Beach County increased by more than 140% year over year, according to the 2021 Luxury Outlook report by Sotheby's International Realty.
Florida has remained largely open during the pandemic compared to other states. This led to people choosing to make Florida their primary residence for the pandemic.
"People can work from anywhere, so why not work from paradise?" Singer said.
"That trend is likely to continue because the office environment of New York City is not what it was," he said. He added that New York State was also hiking its taxes.
"When they were closed down, we had plenty of recreation space and great weather year-round, and people are understanding more and more that this is where they want to be," he added.
Barry Winiker/Getty Images
Alongside retirees, Florida is also associated with seasonal residents who move to the state for the colder winter months, and Moore said that the town of Palm Beach's population more than doubles during the peak season.
But when people relocated to Florida, many started enrolling their children at nearby schools, and soon found themselves settled down in the state, Smallridge said.
Palm Beach County's median age is 43.6, "and that number is probably going to stay steady even as we all age because younger people are being born and coming here every day," Singer said.
The climate has attracted people, too. The county has an average temperature of 75 degrees Fahrenheit, compared to 53 degrees Fahrenheit for New York State, hasn't had snow since 1978, and has around 47 miles of coastline.
SkyViewsPhotography/Getty Images
"Most executives will go take a swim in the beach before they even go to work," Smallridge said. "They never have to shovel snow and they don't have to ride with the subway."
But even as more people migrate to the county, some to work remotely while others to work for the companies opening new offices in the area, this trend is ultimately creating more employment opportunities for local residents, James said. He added that West Palm Beach has offered financial incentives to companies moving to the city based on the number of jobs they create, including expedited permit reviews and tax exemptions.
McLellan, meanwhile, said Boca Raton was trying to create a pipeline of future talent for businesses in the area, and that the Chamber was working to discourage residents from migrating away from the city.
Ultimately Palm Beach County is positioning itself as not just a major financial-services hub, but also a destination for families, young graduates, and high-flying execs to move to.
This is perhaps best summed up by West Palm Beach's tagline: "business, life, balanced."
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People in India are smearing cow dung over their bodies to ward off COVID-19 as second wave crisis worsens
Amit Dave/Reuters
- Doctors in India are warning against the practice of using cow dung to ward off COVID-19.
- Some believers have been smearing cow dung on their bodies in the hope it will boost their immunity.
- Hindus believe cow dung has therapeutic and antiseptic properties.
- See more stories on Insider's business page.
Doctors in India have urged people not to smear their bodies with cow dung and urine, saying there is no scientific evidence for its effectiveness in warding off the coronavirus, Reuters reported.
As the second COVID-19 wave continues to ravage the country, some believers have been going to cow shelters once a week to cover their bodies in cow dung in the hopes it will boost their immunity, or help them recover from the virus.
Photos of one shelter in the western state of Gujarat show a group of men covering themselves from head to toe with a mixture of cow dung and urine.
While they wait for the dung to dry, the men hug or honor the cows at the shelter, and practice yoga to boost energy levels, Reuters reported. They then wash off the excrement with milk or buttermilk.
Cows are of special significance to Hindus, who see them as a sacred symbol of life and the earth.
They also believe their dung has therapeutic and antiseptic properties and have used it to clean their homes and for prayer rituals for centuries.
Gautam Manilal Borisa, who works at a pharmaceuticals company, told Reuters that cow dung helped him recover from COVID-19 last year.
"We see … even doctors come here. Their belief is that this therapy improves their immunity and they can go and tend to patients with no fear," he said, according to Reuters.
Amit Dave/Reuters
But medical officials have warned against this practice, saying that it actually risks spreading other diseases.
"There is no concrete scientific evidence that cow dung or urine work to boost immunity against COVID-19, it is based entirely on belief," said Dr. J. A. Jayalal, national president at the Indian Medical Association, according to Sky News.
"There are also health risks involved in smearing or consuming these products - other diseases can spread from the animal to humans," he added.
In the last month, the coronavirus has wrought devastation in India as people are struggling to find hospital beds or oxygen, leaving many to die for lack of treatment.
The country has reported more than 24 million cases and more than 264,000 deaths so far, according to a tracker by Johns Hopkins University. Experts say actual numbers could be five to 10 times higher.
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Ancillary COVID treatment ward opened at Kotawila hospital
A supplementary treatment ward for COVID-19 patients was opened at the Kotawila Lebeema Hospital on Thursday (13). The ward can accommodate 50 patients.
Sri Lanka Podujana Peramuna members had initiated the project supported by the Weligama Pradeshiya Sabha.
State Minister Kanchana Wijesekara, Matara District Parliamentarian Nipuna Ranawaka, Weligama PS Chairman Pushpakumara Bettage, Deputy Hospital Director Saanjeewa Amadoru and former Southern Provincial Councillor Aruna Gunarathne participated on the occasion of the official handing over of the ward to the health authorities.The patient beds for the ward had been procured by the Matara and Hambantota Federations of Youth Clubs and Weligama Pradeshiya Sabha under the Bed Producing Project of the National Youth Council.
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Bengal CM Mamata Banerjee's Younger Brother Ashim Banerjee Passes Away Due To Covid
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